Peterson's Floors in Story City, IA
Peterson's Floors in Story City IA is proud to be a Mohawk ColorCenter

Macro Js Variables-complete

Blog and PDP Views Code-complete

Mohawk SmartStrand carpet in Ames IA from Peterson's Floors

SmartStrand Forever Clean at 99¢/sf


Request a free flooring estimate

Meet with one of our skilled project specialists to get started


* *

Let carpet transform your home

Many homeowners who are looking for a timeless, inviting look for their home, often turn to carpet as a flooring choice. The overall appearance of this material, the underfoot softness that it provides and the overall sense of hominess, all work together to make this a great choice for just about any room.

Peterson’s Floors has more than fifty years of experience in creating the best customer service experience for homeowners who are shopping for floor coverings. Since we place our customers in the number one slot, we’ll work hard to make sure that you have exactly what you need and want. With a showroom located in Story City, IA, we service the areas of Ames, Story City, Jewell, Gilbert, and Roland. We invite you to stop by anytime to see our complete line of flooring, and get answers to your most important questions.
Textured carpet in Ames IA from Peterson's Floors

Carpet sets the scene

Your floor covering not only sees everyday use, but it’s also the focal point of many rooms. That’s why it’s important to choose the right one. Taking just a few key considerations can mean the difference between a carpet that looks great and lasts a long time, or one that diminishes quickly.

One of the first things you will be asked about is the level of traffic in your home. Your answer to this question will help determine which kind of fiber your carpet needs to consist of, for starters. Nylon and polyester both stand up well to high traffic and have a high level of durability. If your traffic levels are lower, you’ll be freer to choose a fiber that’s a bit more plush.

You’ll also need to consider things like how much stain protection you’ll need. Some come with stain protection manufactured right into the fiber itself, or you can choose to add that protection after installation. Some fibers are even created to withstand pet stains and odors, right from the factory.

For the perfect experience with this floor covering, make sure you speak to a flooring professional about installation. Some homeowners try to manage their budget by skipping out on the padding, but we recommend that you don’t try this. Padding not only helps to create that soft, plush feel when you walk on this flooring, but it can also help increase its lifespan as well. Additionally, a professional installation will make sure that those little amateur mistakes don’t happen. That can save you both time as well as money.

Need help with your next project?


Get inspired by our carpet photo gallery


Design advice videos from top designer, Marc Thee

Want Trade Secrets? Click on any of Marc Thee's design advice videos below and learn from the expert. Marc Thee has been twice named by Architectural Digest as one of the "The Top 100 Designers in the World". He has also received the "Designer of Distinction Award" from the Design Center of the Americas.
Flooring design advice from expert Marc Thee
Marc thee Suggests these videos...
Modern Living Room Makeover
Bedroom Design
Marc Thee Creates a Restful Bedroom